Imperial Barber Products Matte Pomade Paste leaves a natural matte no-shine finish with light to medium hold that you'll get excited about. Versatile level of hold so you can tailor it to your needs: apply with more water for a lighter hold, and on dry hair for the strongest hold. Will not flake or weigh hair down. All-natural ingredients help to strengthen and condition hair as it styles. Calming green tea extract also aids in protecting hair from environmental damage. Water-based and rinses clean.