Imperial Barber Products Gel Pomade is infused with Vitamin B5 to hydrate and style your hair This revolutionary gel formula combines the best qualities of gels and pomades to give you the ultimate in hold and comfort. so you can secure your hair style while allowing for more movement. Leaves a light sheen finish. Versatile level of hold so you can tailor it to your needs: apply with more water for a lighter hold, and on dry hair for the strongest hold. Especially ideal for finer hair - thickens and enhances as it secures your style. Water-based and rinses clean.